Coachella Builds a Bigger Game - the title of a recently purblished New York Times article written about this past weeks Coachella Valley Music and Arts Festival.
Coachella Valley Music and Arts Festival was first held on October 9th - 10th, 1999. Coachella has always taken place in Indio, California - but in it's inaugural year was only a two-day event. The festival has always featured various genres of music - including rock, hip hop, electronic, etc.
I realize today is a slow news day in the festival-world so I wanted to share this article. It's fun to watch the music industry really start to embrace music festivals. Hopefully Festival Friendly stepped into the door at the right time!
Coachella Builds a Bigger Game - New York Times Article
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